Welcome to duke's country
Duke's Mayo is a bit of a cult. Just search the internet. You'll find countless stories of people who were converted and have "been a Duke's family ever since." It's kind of bizarre, but I'm not here to judge. I'm here to fan the flames. So, my partner and I devised a campaign that would welcome more fanatics into the fold. It worked really well.














AGENCY: Familiar CREATURES
ART DIRECTORS: Ryan Barber, Sarah Wallace Carr
CD: Dustin ARTZ
PRODUCER: ARI SNEIDER
DIRECTOR: BROTHER WILLIS