FEEL GOOD. NOT BAD.
Crunch Fitness is a gym that believes that everyone deserves to feel good. So, we tapped into a genius human insight:
Feeling good is better than feeling bad.
AGENCY: FAMILIAR CREATURES
ART DIRECTOR: T. SCOTT MAJOR
COPYWRITER: JOEL STILING
CD: JUSTIN BAJAN
DIRECTOR: BEN & DAVE
FGNB is very result-y. The most resultiest in the history of Crunch. And that feels good. Here are some of the highlights:
Crunch is now the #2 brand in unaided awareness in the fitness category
13% increase in aided awareness
Strongest Jan/Feb in U.S. leads generated (+5% YOY growth) and new member growth in brand history (+12% YOY growth)