FEEL GOOD. NOT BAD.

Crunch Fitness is a gym that believes that everyone deserves to feel good. So, we tapped into a genius human insight:
feeling bad feels bad.

AGENCY: FAMILIAR CREATURES
ART DIRECTOR: T. SCOTT MAJOR
COPYWRITER: JOEL STILING
CD: JUSTIN BAJAN
DIRECTOR: BEN & DAVE

FGNB is very result-y. The most resultiest in the history of Crunch. And that feels good. Here are some of the highlights:

  • Crunch is #2 brand in unaided awareness in the fitness category.

  • 13% increase in aided awareness

  • Strongest Jan/Feb in U.S. leads generated (+5% YOY growth) and new member growth in brand history (+12% YOY growth)

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